Designing for people, systems, and change
I'm a UX and Service Designer focused on creating equitable, accessible, and delightful digital solutions. It's my way to create positive impact in the world. Through user research, systems thinking, UX principles and co-design, I help teams build products and services that improve organizations and foster UX maturity and leadership.
As I often say " If you have a question, chances are, UX can help you find the answers."
I combine user research, product thinking, service design, and AI experience design to understand the full context of a problem. This means listening to users, asking "why" to drive evidence-based decisions, analyzing systems, and collaborating with cross-functional stakeholders to design solutions that are not only usable but meaningful, trustworthy, and sustainable.
As AI becomes an integrated part of digital products, thoughtful, system-driven prompting and self-built AI agents have become my valuable design sidekicks. The goal isn't simply speeding up, but gaining time and opportunities to explore territories that restricted designers before, giving me true ownership over the product building process.
I measure success through both UX and business metrics, using qualitative insights and quantitative outcomes to evaluate user experience, task success, adoption, trust, and business impact. This ensures my work creates value for both users and organizational goals.
I'm curious by nature and a life long learner, always studying frameworks and analyzing systems. I also really like creating Miro boards! UX thinking becomes my happy place.
I believe good design can create social and systemic changes, starting from one smallest interaction at a time.
Research & strategy
- User interviews & contextual inquiry
- Stakeholder mapping
- Service blueprints
- Journey mapping
- Project scoping
- Requirement gathering
Design & testing
- Information architecture
- UI & interaction design
- Usability and accessibility testing
- Prototyping with AI tools
Collaboration
- Co-design workshops
- Cross-team alignment
- Design documentation
- Mentoring
AI & automation
- AI fundamentals
- AI agent design (built my own A11y check agent for product)
- Chatbot design
- AI products evaluation
Staying close to the craft outside of work
I keep my design fires burning by connecting with the local UX community, trading ideas, mentoring, and learning from peers beyond my work projects.
Being a part of Service Design BC group organizers, I host Service Design workshops and hands on activities, creating space for others to practice systems thinking, co-design, and facilitation together.
